If you’ve ever thought of ways to expand your online advertising and don’t know where to invest your marketing budget initially. Google Shopping is a great platform for you to use in order to get sales quickly and garner enough quality traffic to make the best decisions for your product focus.
It can give you a good idea of what’s trending & moving inventory, & what’s not in-demand and not selling due to market demand.
Google Shopping Ads can work like magic for e-commerce brands and if you are following me you might have noticed that in some of the posts. Google shopping ads are a great way to promote your products online, not by text but by showing the user, the photo of the actual product with its price & features.
The user gets a direct insight into the product from its image as well as price and can take direct action. Below you’ll find 8 Use Cases where Google Shopping ads would make sense for your business. This guide will show explain 8 key benefits of using shopping ads to increase your online sales & advertising return on investment.
Use Case 1
Easy to Manage
In Google Search Ads we have to do keyword research and create Ad-copies but in Google shopping Ads we have to create data feed which is quite easy to manage.
As there are no keywords used in Google shopping ads instead, Google uses data feeds to match the search query from the titles, descriptions, & product categories. So a good data feed helps to get more impressions and CTR and get more chances to convert the product into a sale.
Use Case 2
Showcase Your Entire Product Range
With Showcase Shopping ads you can target broader searches by showing the user your product line in a showcase format, from which the user can see a wide range of the searched products in one place. Below you can see how Showcase ads appear on a broad search for “shoes for men”.
Showcasing the product range would help the customers to have an idea about the product range.
Use Case 3
Lower Cost Per Click (CPC), CPA
For most business niches the average CPC here is very low, surprisingly below than $1 which sounds quite beneficial for your pocket. You can get high sales with lower costs, generally, a $10 budget per day for a campaign can help you in getting sales.
Use Case 4
Stay at the Top of The Screen
Google shopping ads appear on top of the search results, so the user engages initially with the shopping ads showing more visual information as compared to the text ads. People do have a psychology that the thing which seems to be on the top is the best one, indeed it is! This can increase the chances of a sale.
Use Case 5
Higher Conversion Rates
Google Shopping ads have higher conversion rates as compared to the text ads because users here have a higher buying intent. high conversion rates give you relevant traffic & lower Cost Per Conversions, which will further help you in increasing your return on investment ROI.
Use Case 6
Optimization Through Custom Labels
You can always segregate the products up to 5 custom labels to monitor the performance of products more closely. We can label the products by different parameters such as High & Low price, Old & New Stock, Discounted & Non-Discounted Items, Age group, Season, etc.
Use Case 7
The Best Quality Bottom-of-Funnel traffic
People searching for the products always do some research regarding the quality, design, or price of the product either online or offline; when they do so it means they have a high intent of buying the product. Therefore, when they see a product and meet their requirements or expectations they do buy the product.
In turn, this gives the advertiser quality traffic which has the possibility of coming back again to buy some other product or targeting them through Facebook.
Use Case 8
Get to Know The Average Cost per Click (CPC) & Click-through-rate (CTR) in Your Business Niche
Google will provide you with the Benchmark CTR and CPC metrics on your competitors so that you can have a rough idea of how to set the bids. This is the most cost-effective way to utilize your bids.
Get better Return on Ad Spend (ROAS), Cost Per Conversion (CPA) & higher sales by setting up a shopping campaign for your business.
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